Soon, the company began attending European and Asian bike shows and these efforts helped fuel additional global expansion. In 1990 Finish Line recognized that there was international potential for its bicycle lubricants and the company began exporting to Germany and England. Soon, building brand identity and expanding the Bicycle Care category became a priority.
In short, with this one product, Finish Line® was off to the races! Growing the Business…įinish Line® began with a focus on small batch production, product development, and quality control. The availability of this new technology coincided with the increasing popularity of mountain bikes, which were hungry for a lubricant that would not attract grit and grime. It did not attract and absorb contaminates like traditional wet-style lubricants, so shifting systems worked better and lasted longer. This lubricant arguably changed the way bicycle chains were lubricated. By using Teflon ™, special grades of synthetic oils, and a proprietary wax-like additive system, the company was able to create the industry’s first dry-style lubricant, aptly named, Finish Line Dry Lube with Teflon ™ fluoropolymer. Teflon ™ fluoropolymer became an important building block for Finish Line’s first product. Krause believed in the efficacy of Teflon ™ fluoropolymer and its ability to help address the mechanical and lubrication needs of bicycles. Our First Product: Finish Line® Dry Lube… In March of 1988 Henry (Hank) Krause, fresh out of the ranks of Mobil Corporation, founded Finish Line Technologies, Inc.
Household lubricants simply did not address the lubrication requirements that were specific to bicycles and the wide range of conditions in which they were used. Back in 1988, the availability of technically advanced bicycle lubricants that enhanced the performance of sophisticated multi-geared drivetrains was extremely limited. This was the mission statement upon which Finish Line® was launched and the one that continues to guide Finish Line today. Formulate them with ingredients that respect the environment. “Develop premium quality and performance-enhancing bicycle lubricants.
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